Accelerate going nowhere
Let’s face it. Several new ideas may not work.
That’s not a problem.
The problem is that it takes us too long to realise a pivot is necessary.
What if we could accelerate that process, and get nowhere faster?
‘It might not work’ isn’t a statement of condemnation. It’s a reminder that doing the work has no alternative.
We won’t know until we did the work. It doesn’t have to work for it to be worthwhile. Even if it goes nowhere, the work is its own reward.
Many ideas that work well have within them snippets of ideas that went nowhere.