Ignite wonder

Wonder is in short supply in our world. The conditions to make wonder happen abound, but the experience of wonder is often lost. Until we make a decision to find it, to embrace it, and to be enveloped in it.

When we create anything - products, art, communities, companies - we can decide to engineer wonder unto each touchpoint.

We can design it to evoke that feeling and experience. We can nudge people to embrace wonder.

We become lucky when the people we nudge are also committed to finding it.