Tools for goals
I’ve always believed that business is a vehicle to drive human progress.1
Regardless of how it is legally labeled - corporation, social venture, nonprofit. Regardless of the tools it uses for this goal - research, media, text, code etc.
We are all in the business of making. And making things better.
The goal must not be lost to the tools.
When the tools are abundant and better than what we had before, we shouldn’t trade a steady gaze at the goal with an allure of novelty.
1
This has been true since I started my first venture as a teenager.